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We have a large range of carpets available to view in our showrooms in Birmingham from the leading manufacturers and distributors. Our ranges have been selected based on suitability for differing customer needs and lifestyles. We offer carpets in all price ranges, finishes, materials, thicknesses and suitability. Our aim is to find the carpet that meets the needs of ‘you’ the customer, and we will always been honest with our advice on this. We have ranges from Westex, Cormar, Kersaint Cobb, Brockway, Alternative Flooring, Mohawk, Crucial Trading, Manx, Georgian, to name but a few. If we don’t have the carpet that you’re looking for, we will try our hardest to find it for you.

Carpet Brands

Carpet Gallery

Below is a small selection of the wide range of carpets we have available in store or for order.

Types of carpet construction


The vast majority of carpets manufactured at present are of the tufted variety. Tufted carpets are made by firing hundreds of yarn-threaded needles into a backing fabric to form tufts or loops.  A heavy adhesive is used to hold the tufts in pace and usually a secondary backing is added for strength. Many styles and textures can be made using this form of manufacture, such as:

  • Loop Pile carpets can be made with level loops or multi-level loops to add texture and definition. A looped pile carpet is sometimes referred to as a berber carpet, and can offer a very hard-wearing carpet with good texture retention and resistance to flattening.

  • Cut-pile carpets are most commonly found as a standard twist pile carpet, where the yarn is tightly twisted and often heat-set to retain the twist, giving a versatile textured finish.

  • Velvet carpets are created with a lightly twisted carpet being sheared at the ends to give a wide pile and smooth overall finish. Velvet carpets catch the light a great deal, so footprint and vacuum marks will be seen

  • Saxony carpets are often thick with distinctive twist ends. They can be used with varying heights to improve the practicality.

A combination of cut and loop can be used to give varying surface texture and patterns. These carpets can be good for high traffic areas due to their ability to hide footprints and stains.


Axminster and Wilton carpets are made using more conventional methods of carpet production and are woven rather than tufted. The process produces a very hard wearing velvety surface without the problems of marking from foot traffic and vacuuming. Woven carpets present an unrivalled quality of carpet, with high durability and the ability to produce intricate patterns and textures.  Axminster carpets will almost always be wool or wool-mix, whereas Wilton carpets are often man-made fibres.

Woven carpets traditionally come at a higher price per sqm than tufted carpets due to the amount of work involved in the production. Woven carpets will also retain their looks and pile for a greater period of time, so it is important to factor in the cost versus durability and your personal requirements when deciding which carpet to purchase.

Wool or man-made fibre

Many people will have pre-conceived ideas about the type of carpet that they want, and what they want it to be made from. Some will only use wool mix carpets, whereas for some people, a wool mix carpet could be the last thing they want and require. In general, the overall quality of man-made fibre carpets is increasing all the time, and the market is growing stronger with the current increase in the price of wool.  At Happy Feet Floors, we won’t push you towards any type of carpet. All we do is explain the benefits and drawback of each product, and look for the most suitable option for your requirements and budget.

Wool and wool mix

Some of the benefits of wool mix carpets are due to the structure of the wool itself and the natural oils inherent in the product. The structure of wool offers resilience to soiling and lasting durability, along with being warm and absorbing sound. Wool also has a good level of fire resistance and ability to absorb and hold dust particles. Wool compares well environmentally against man-made fibres, being biodegradable, energy-efficient, natural and sustainable.

The majority of wool carpets are called 80:20’s and are a mix of 80% wool and 20% man-made fibres. Some carpets come as 100% wool, but tend to be more in the looped pile variety. The reason given for a majority of carpets being a slight mix is due to the added properties that the man-made fibres add, and the obvious cost implications. However, as with a number of things in the flooring industry, it’d a hotly contested issue.

Wool carpets are often a mix of British and New Zealand wool due the properties that the two varieties offer when combined.  Some carpet manufacturers are leaning toward manufacturing carpet ranges from only British wool in a show of austerity and support for the national economy, along with the reduction in transport costs and pollution. These will always be promoted as such to build the level of interest and sometimes the perceived price level.

Man-made fibres

Man-made fibre carpets come in many different forms and styles and have changed drastically over the past generation. The old view of man-made fibre carpets being of poor quality, flattening quickly and looking cheap is now a distant memory. Some consumers will have been long put off man-made fibres due to past experiences, and as a retailer, we won’t try to persuade you to change your viewpoint on this. However, we will talk through the qualities of the different types of carpets and the associated benefits and let you decide which one suits your needs.

Two of the main materials used to manufacture man-made carpets are called polypropylene and polyamide [nylon].  Modern man-made fibres from reputable manufacturers offer excellent texture and pile retention and one of the greatest benefits can be their ability to withstand stains. This is not to say that they won’t discolour if you spill red wine or blackcurrant juice on them, but that they can be cleaned very simply with a mix of bleach and water without affecting the colour or appearance of the carpet. For anybody familiar with bleach or who has had the misfortune of spilling bleach on a wool carpet, they will know that this removes [bleaches] the dyes used with wool mix carpets and leave an unsightly mess.

The perception of man-made fibre carpets being cheap and cheerful can still be true at the low end of the market, and they can provide an excellent low cost method of flooring a property on a budget. However, some of the new breed of man-made fibre carpets offers the same lifetime pile retention qualities of high density wool mix carpets along with the added benefits of the stain free living. The carpets will come at a price to match the qualities and looks that they offer, and are in interesting option to consider when looking at carpet options.

The colours offered with man-made fibre carpets are often very vibrant and strong, and not as natural looking and heathered as wool-mix carpets. However, there is a new breed of man-made fibre carpet technologies coming that are offering much more natural shades and equivalent looks and properties as wool, but with the added benefits and cost implication of being man-made. Watch this space and our blog for industry developments.

In essence, the process of manufacturing the majority of man-made fibres start with a simple ‘plastic’ chip. Clear chips are mixed with coloured chips and melted down to create a large pot of colour melted plastic. This plastic is then strained out into tiny strands [similar to wool fibres], and then the process follows a similar form to that of wool carpets. Fibres are combined together into strands and then twisted together and tufted or woven into layers of carpet backing to create the finished carpet product that we see in our houses.

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